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Style File

Reopening our Shops

Reopening our Shops

Reopening our Shops
Columbia Road

Reopening our Shops

We're thrilled that we can soon re-open both our shops again, although this will be a phased reopening to start with, we are so looking forward to seeing you all again. Your safety and comfort is a...

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The Spring 21 Trend Edit at Precious
Colour Trend

The Spring 21 Trend Edit at Precious

With a rather different spring/summer ahead of us we bought in a much more edited way, seeking out key pieces that will work hard in your wardrobe and offer versatility for a more relaxed summer wi...

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Zoom Into Spring 21

Zoom Into Spring 21

Join Kate & Sarah for a relaxed online presentation of Spring 21 fashion and trends on Thursday 25th March at 5.30pm. We will be at our Columbia Road shop showing you some of our favourite pie...

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The Sustainable Fabric Guide
danish fashion

The Sustainable Fabric Guide

Where transient trends once dominated the fashion sphere, the idea of buying less and buying well has officially permeated our collective consciousness.  Sustainable fabrics keep getting better, a...

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The New Wardrobe Warriors
Fashion News

The New Wardrobe Warriors

I must seem that I seem to be wearing a honed down capsule wardrobe since the start of lockdown. My more restricted lifestyle has resulted in wearing fewer items more often,  and made me realise ho...

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How To Style A Padded Coat
Alyson Walsh

How To Style A Padded Coat

The padded coat seems to have quickly become a wardrobe staple this year. As we spend more time out doors nothing is quite as practical as a duvet or padded coat or jacket - but can we make them lo...

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The Kitchen Disco
AW20

The Kitchen Disco

Join us on Zoom for a fun filled fashion presentation that sparkles and shimmers even if we are partying at home this time. Inspired by Sophie Ellis Bextor in the first lockdown, who dressed up an...

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Your Autumn WFH Capsule Wardrobe
Autumn

Your Autumn WFH Capsule Wardrobe

We may be back at home for a while, but it's still important to keep our spirits up and to look and feel professional.I find that the simple act of getting dressed properly in the morning, putting ...

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360 Cashmere at Precious London
Autumn

How To Care For Your Cashmere

Having invested in a beautiful cashmere sweater, there's nothing more frustrating that discovering the moths have got to it when you take it out to wear next season. A few golden rules about storag...

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How To Wear a Face Mask
Face Coverings

How To Wear a Face Mask

From the 24th July it will become mandatory to wear a face mask or face covering in all shops, and we will be updating our Covid policy at Precious in line with this. We will be asking all customer...

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