Privacy Policy

Our priority at all times is to give you an easy and enjoyable shopping experience while protecting your privacy and the integrity of your personal information.

General Browsing

Precious Ltd gathers navigational information about where visitors go on our website and information about the technical efficiencies and services. This information allows us to see which areas of the Precious website are most visited and helps us better understand our customers’ experience of visiting This helps us improve the quality of your online experience by recognising and delivering more of the preferred features, areas and services. In the process of gathering navigational information non-personally identifiable information (for example, domain type, browser version, service provider and IP address) may be collected which will provide information regarding a visitor’s use of our website.

Use of Cookies and Other Technology

Precious uses a browser feature known as a cookie, which assigns a unique identification to your computer. Cookies are typically stored on your computer’s hard drive and are used by Precious Ltd to help track traffic as you go through the pages within the website. Precious uses cookies to store the contents of your shopping bag, and to keep track of when you are logged in. The contents of your shopping bag are stored on your computer or mobile device, and are not available for anyone else to view. In order for the site to operate properly, you need to have cookies enabled on your browser.

We do not store any of your payment information in this way.

Data Collection

Collection of Personal Information

If you create an account, we will ask for a small number of personal details. Once you have created an account, you will be able to edit these details. We only ask for information which is vital to the operation of this website. When you sign up for e-mail or create an account, you will have the option to be added to the Precious e-mail marketing list and we will occasionally send you information about special offers, new products and such like. If you do not wish to receive offers in this manner you will be given the option to unsubscribe on each communication.

The information you provide when using the orders feature on our website is used to assist the processing, delivery and tracking of your order(s).

We may use the information you provide within this website to allow you to access shopping lists that you have created. The information you include in a shopping list may occasionally be used by us to send you information about our products in which you have indicated an interest.

When you sign up for e-mail newsletters your name and mailing address will be added to the Precious mailing database if you opt in to receive email marketing from us.

Precious will not share you personal data with any third parties.

Our data collection and storage is governed by the rules of the UK Data Protection Act.


You should be aware that we may disclose specific information about you if necessary to do so by law or based on our good faith belief that it is necessary to conform or comply with the law or it is necessary to protect the users of our website, the site or the public.

We may use third parties to help us provide services to you, such as monitoring site activity, conducting surveys, processing orders, maintaining our database and administering e-mails. If personally identifiable information (i.e. name, address, e-mail address, telephone number) is provided to any of these third parties, we will require that such information be maintained by them in confidence.

Your rights relating to personal data

You have the right to access your personal data (to ask us what information we hold about you).
You have the right to ask for your data to be deleted or corrected.
You have the right to ask us to stop processing your data.
You have the right to stop receiving marketing from us.

For all of the above, please do get in touch. Where we are obliged to comply with your request we will do so as quickly as possible.

International Visitors

If you are visiting Precious from a location outside of the UK, your connection will be through and to servers located in the UK. All information you receive from Precious will be created on servers located in the UK and all information you provide will be maintained in our web server and internal systems located within the UK.


Our website may contain links to other websites. Some of these websites may request or require you to provide personal information. Precious Ltd is not responsible for the privacy practices of such websites and you should review their privacy policies prior to providing any personal information. Links that appear on should not be deemed in all cases to imply that Precious either endorses or has any affiliation with the linked websites.


If you have questions or concerns with respect to our Privacy Policy, please feel free to contact us at Should there be a material change in the information collected by Precious Ltd or a material change in how we use information collected through the website, we will post the revised Privacy Policy on this Web site. These terms and conditions do not affect your statutory rights.