Why We Love New French Brand Louizon

The Louizon adventure begins as a small family brand founded in 2015 by Yoni and Jessica Seror, brother and sister from an established textile industry family. They wanted to offer a qualitative and timeless feminine wardrobe, composed mainly of natural materials, at the right price. ,

Their stylist Tamara, brings her bohemian style, fuelled by her endless love for the 60s and 70s but also for art nouveau graphics. To design the collections, Tamara draws inspiration from pieces found here and there, from travels.

Each season, Louizon offers collections that are both bohemian and urban, wearable day or night, in town or in the countryside, taking great pride in making their products both comfortable and flattering.

These beautiful clothes are timeless, not fixed in a season and even less in a trend: on the contrary, they reflect a real way of life. Using a maximum of natural materials, and more and more eco-responsible fabrics. As for the stunning  prints, they are all exclusive and created in-house by and for Louizon.

The Louizon signature includes several key looks:


Louizon Macca Ikat Print Maxi Dress

1. The Long Dress

She is undeniably the star of the collection. Plain or printed, very loose or more fitted, day or evening version... The goal is simple: that the wearer feels good in it.


Louizon Gintonic Floral Print Top

2. Exclusive Prints

Each season the challenge is to create new prints in-house so that the patterns are uniquely ours. The inspirations are diverse, from second-hand clothes to museum archives, through arts and crafts, or patterns from all over the world.


Louizon Gaelle Black Wrap Dress

3. Eye for Detail

Producing clothes with perfect finishes. The brand attaches great importance to the "little things", such as buttons, braids, buckles,  and finishing touches, all chosen with great care, never there by chance.


Louizon Ilya Bronze Gypsy Dress

4. Worked Belts

 Louizon love a defined, high waist.  What could be prettier than to accentuate it with beautiful drawn lines, underlined by a golden braid or an embroidered belt.