The Sustainable Fabric Guide
Where transient trends once dominated the fashion sphere, the idea of buying less and buying well has officially permeated our collective consciou...
Read morenew season arrivals
new season arrivals
kate's pick of the week
Selected Femme
SLFPlastic Change Jacket in Black
£85
SLFPlastic Change quilted jacket in black. This innovative jacket is made from 19 plastic bottles re cycled into the most stylish and sustainable spring jacket. With a round neck, zip front side slip pockets and an optional matching self tie belt you can look chic while helping the planet. #plasticchanger
100% recycled polyester.
the latest from our
Style File Blog
The New Wardrobe Warriors
I must seem that I seem to be wearing a honed down capsule wardrobe since the start of lockdown. My more restricted lifestyle has resulted in weari...
Read more
CLICK & COLLECT
With the new National Lockdown both our shops are now closed until further notice.
We are able to provide a click & collect service from our Columbia Road shop, available from 11-5pm Monday to Sunday.
Simply select the in store pickup option at checkout for click & collect orders.
We would like to thank all our customers for your continued support and loyalty, stay at home and shop online !
#staysafe
FOLLOW US ON INSTAGRAM
@PRECIOUS.LONDON
“Thank you so much for such fantastic service and wonderful customer experience you always provide. Precious really is the best boutique in London (& I have been to a lot of them!).”
Caroline, London
“As usual, a delightful shopping experience. You at Precious are all like my personal shoppers.”
Sandie, London
“I just wanted to say thank you so much for a wonderful shopping experience two weeks ago. I am delighted with all the purchases … as is my ‘fussy’ (when it comes to fashion) husband!”
Sheila, London
“I wanted to let you know that I popped into your shop today. I didn’t feel pressurised, I tried on something I wouldn’t normally try on and was offered great styling advice. I will definitely return"
Pauline, Kent