We are an independent fashion boutique with one store on a charming Spitalfields side street and the other in the famous Sunday flower market in the heart of London's East End.

Precious has fast become the first stop for fashion in East London for sophisticated City Girls and those in the know.

Precious was opened in 2006 by Kate Evans, former fashion buyer for Harvey Nichols and Harrods. Kate uses her luxury fashion background and attention to detail to select key pieces each season from established European labels as well as seeking out the best design talent that fashion has to offer from smaller, indie labels.

This destination boutique has established itself as a haven for women who appreciate the personal service and honest style advice on offer. Kate and her team are adept at putting together the perfect capsule wardrobe for you, for home or work, mixing international brands with cool niche labels. It’s all about what works for you!