About Us

We are an independent fashion boutique with a store in the famous Columbia Road Flower Market in the heart of London's East End.

Founded in 2006 we select a curated selection each season from established brands and niche fashion labels alongside interesting accessories from a range of European fashion collections all of whom offer modern clothing for todays lifestyle needs.

If you have any questions about products featured on our site, including style or fit, or any queries regarding your online order please do not hesitate to contact our team of fashion advisors at info@precious-london.com or phone +44 (0) 20 7729 2197.