Style File

The Joy of Socks

A recent discovery from Denmark has helped me to fall in love with socks. Never a favourite item, I am now convinced that good socks are a must. Which is just as well because we have some stunning ...

Day of the Dead on Columbia Road

Columbia Road Shops will be celebrating London Day of the Dead Festival on Saturday 2nd November 2024 from 12pm onwards. Expect a procession, a beauty parlor and a mariachi band, and the colour wa...

Autumn Winter 24 Trend Edit

 Discover our favourite trends for Autumn/Winter 24 here at Precious from easy everyday wardrobe pieces to more elevated styles for special occasions and evenings out.  1. Green Vibes From soft kha...

The Spring Summer 24 Trend Edit at Precious

As we inch closer to warmer and sunnier weather, we're pleased to say this year's spring and summer styles are following suit with brighter colours, feelings of positivity. Brighter block colours, ...

How to Care for Your Knitwear

As a former knitwear buyer I'm often asked "how to keep your jumpers in perfect shape — and moth-free..." here are my five top tips

Why We Love New French Brand Louizon

Each season, Louizon offers collections that are both bohemian and urban, wearable day or night, in town or in the countryside, taking great pride in making our products both comfortable and flatte...

Magical Munthe - The SS22 Collection Preview

This season's collection we feel is one of the best. Named "preferred love" and inspired by nature.Stunning botanical prints and little wild flower prints are complemented by Munthe's cool knitwear...

The Autumn 21 Trend Edit at Precious

Life begins to return to normal for autumn/winter which is a great joy, however, we bought this season again in a much more edited way, seeking out key pieces that will work hard in your wardrobe a...

Top 5 Knitwear Trends for AW21

As an ex Harrods Knitwear Buyer I have to confess that selecting knitwear for the shops is always one of my favourite categories, and this season is no exception. In fact knitwear has proved to be ...

Five Bank Holiday Fashion Essentials

Whether you're jetting off to warmer climes or avoiding foreign travel in favour of a staycation here over the long weekend, this will be the first opportunity to spend some time away from home.