Style File

POM: a Story of Two Sisters

POM: a Story of Two Sisters

We have rather fallen in love with this new collection to Precious - POM Amsterdam. Stunning and quirky prints are the signature of this collection...

Refer a Friend to Precious and Share the Rewards

Did you know that our fabulous rewards program also rewards referrals ? If you would like to share the love about Precious, there's a reward in st...

New Year - New You - Our Three Style Resolutions for 2020.

As we go into not only a new year but a new decade, we have three key resolutions that we believe could have a major impact on the way you dress. ...

How To Dress For Christmas Day

The gifts are bought and wrapped, the food shopping done and now what about you ? What will you choose to wear on Christmas Day ? We have some sugg...

Christmas Shopping on Columbia Road

Once again we are enjoying the Christmas Wednesdays, festive late night shopping evenings on Columbia Road. This delightful Victorian street is tra...

Autumn Shades - What Kate is Wearing This Season

I was delighted to be invited to appear on one of my favourite websites, That's Not My Age as part of their Autumn Fashion feature. This inspired ...

Christmas Fashion Evening with Alyson Walsh of That's Not My Age

Join us for a Christmas Fashion Evening with Alyson Walsh of Website and Podcast, That's Not My Age & author of Know Your Style . Alyson will ...

Our Four Favourite Trends for AW19

Discover the Precious Team's favourite trends for this AW19 season. With a new direction in fashion this winter we show you how to adopt the new tr...

3 Ways to Wear Green

Green is still on trend for Autumn but with a softer palette of sophisticated new tones and shades.If you have wondered how best to wear green this...

Discover Suncoo

Suncoo is a niche French fashion collection with a quirky-cool aesthetic, and one of our newest finds at Precious. We love it's feminine style comb...

Join The Jet Set

We are thrilled to introduce another new collection for Autumn / Winter 2019. SET was created in 2009 by corporate lawyer, businesswoman and mother...

New Blooms

Floral prints seem here to stay and early autumn collections are still full of botanical and floral motifs and prints - embrace the darker, softer ...

Urban Safari

Take a walk on the wild side with our Urban Safari Trend edit this season. Flattering, fresh cool whites blend with neutral and sands tones; rust...